Privacy Policy

Effective Date: 01/01/2026
Last Updated: 02/12/2026

Cartronics (“Cartronics,” “Company,” “we,” “our,” or “us”) operates the website www.cartronics.audio and provides automotive electronics sales and installation services. We are committed to protecting your privacy and maintaining transparency about how personal information is collected, used, and disclosed.

By accessing our website or engaging our services, you acknowledge the practices described in this Privacy Policy.

1. Categories of Information We Collect

We collect the following categories of personal information:

A. Identifiers

  • Name
  • Email address
  • Phone number (including mobile numbers for SMS)
  • Mailing address
  • IP address
  • Online identifiers
  • Account login information (if applicable)

B. Vehicle and Service Information

  • Vehicle make, model, year
  • Vehicle Identification Number (VIN)
  • License plate (if provided)
  • Installation history
  • Warranty records
  • Service documentation
  • Photos or video of work performed

C. Commercial Information

  • Products purchased
  • Services requested
  • Financing applications and approvals
  • Payment transaction data (processed via third-party payment processors)

D. Internet & Online Activity

  • Browsing behavior
  • Pages viewed
  • Interaction with ads
  • Referring URLs
  • Device and browser type
  • Cookie identifiers

E. Marketing & Communications Data

  • Email subscription status
  • SMS consent records
  • Engagement metrics (email opens, clicks)

F. Sensitive Personal Information (Limited Scope)

We may collect VIN numbers and limited financing-related information. We do not collect government ID numbers, biometric data, or precise geolocation through our website.

2. How We Use Personal Information

We use collected information to:

  • Provide installation and retail services
  • Maintain vehicle service records
  • Process payments and financing
  • Communicate regarding appointments, warranties, and service updates
  • Send promotional emails and SMS (with consent)
  • Improve website performance and advertising effectiveness
  • Conduct analytics and performance measurement
  • Prevent fraud and protect business operations
  • Comply with legal and regulatory obligations

We process personal information based on legitimate business interests, contractual necessity, and consent where required.

3. SMS Communications Disclosure

If you opt in to receive SMS communications:

  • Message frequency varies
  • Message and data rates may apply
  • Consent is not a condition of purchase
  • You may opt out at any time by replying “STOP”
  • For assistance, reply “HELP” or contact us directly

Mobile information will not be shared with third parties for their own marketing purposes.

We maintain documented consent records for SMS compliance.

4. Advertising & Analytics Disclosure

Cartronics uses:

Google Analytics 4 (GA4)

To analyze website traffic and user behavior. GA4 may collect:

  • IP address
  • Device identifiers
  • Browsing interactions

Google may process this data under its own privacy policy.

Google Ads (Including Retargeting)

We use Google Ads for remarketing. This means users who visit our website may see Cartronics advertisements on other websites.

Meta (Facebook & Instagram) Advertising

We may use Meta Pixel or similar tracking technologies to:

  • Measure ad effectiveness
  • Create custom audiences
  • Deliver targeted advertisements

These technologies may constitute “sharing” for cross-context behavioral advertising under certain state laws.

5. Cookies & Tracking Technologies

We use cookies, pixels, and similar technologies for:

  • Website functionality
  • Analytics
  • Advertising and retargeting
  • Email marketing performance tracking

You may manage cookie preferences through your browser settings.

Residents of certain states (including California) may opt out of targeted advertising and data “sharing” by contacting us at the information below or using available website controls (if implemented).

6. Email Marketing Platforms

We use third-party email marketing providers to manage:

  • Promotional campaigns
  • Service reminders
  • Product updates

These platforms may track:

  • Email opens
  • Click activity
  • Device information

You may unsubscribe at any time via the link in any marketing email.

7. Financing Providers

If you apply for financing:

  • Information is transmitted directly to third-party financing institutions
  • Cartronics does not control underwriting decisions
  • Financing providers maintain their own privacy policies

We retain only necessary transaction confirmation data for business records.

8. Disclosure of Personal Information

We may disclose personal information to:

  • Payment processors
  • Financing companies
  • Advertising platforms (Google, Meta)
  • Email and SMS service providers
  • Website hosting providers
  • Legal authorities when required

We do not sell personal information for monetary compensation.

However, use of advertising cookies may qualify as “sharing” under certain privacy laws.

9. Data Retention

We retain information:

  • For as long as necessary to provide services
  • For warranty and installation documentation
  • For tax and accounting compliance
  • For dispute resolution
  • As required by law

Vehicle records may be retained for long-term service tracking and warranty validation.

10. Your Privacy Rights (U.S. Residents)

Depending on your state of residence, you may have rights to:

  • Know what personal information we collect
  • Access personal information
  • Correct inaccurate data
  • Request deletion
  • Opt out of targeted advertising or “sharing”
  • Limit use of sensitive personal information
  • Receive data in portable format

To exercise these rights, contact us using the information below.

We may verify your identity before processing requests.

We will not discriminate against you for exercising your rights.

11. Do Not Track Signals

Our website does not currently respond to browser “Do Not Track” signals.

12. Data Security

We implement commercially reasonable administrative, physical, and technical safeguards to protect personal information.

However, no system can guarantee absolute security.

13. Third-Party Websites

Our website may contain links to third-party sites. We are not responsible for their privacy practices.

14. Business Transfers

In the event of a merger, acquisition, or asset transfer, personal information may be transferred as part of that transaction.

15. Updates to This Privacy Policy

We may revise this policy periodically. Updates will be posted with a revised effective date.

16. Contact Information

For privacy-related inquiries or to exercise your rights:

Cartronics
1815 Gallatin Pike N
Madison, TN 37115
Phone: (615) 645-0222
Email: cartronics@cartronics.audio
Website: www.cartronics.audio